The Financial Times Just Introduced a New Digital Ad Currency, and It Could Change the Web for Good

by Dillon Baker
The bitcoin of digital ad currencies is here, and it’s being brought to you by your favorite 127-year-old, salmon-colored newspaper. Yesterday, the Financial Times formally announced that it will begin to sell ads based on a new currency: CPH, or “cost per hour.” Instead of selling ads per thousand impressions (CPM) or per click (CPC), as most in the industry still do, FT is b ...Read the full article