Twitter’s Objective-Based Ads Are Now Available To All Advertisers

by Martin Beck
Last August Twitter refined its ad products by giving some advertisers the ability to pay only for the engagement they wanted. Called objective-based campaigns, the beta program enabled SMBs and ad API partners to focus on specific goals like increasing followers, driving more clicks or pushing more app installs. Advertisers using the feature are only charged for engagements they target.Read the full article