We Surveyed 1200 People To Learn How To Increase Email Effectiveness

by Kelsey Libert
Email marketing engagement rates range from 1.5 percent to 4.79 percent, according to MailChimp. While the Media and Publishing industry boasts the highest click-through-rate (CTR) of 4.79 percent, Restaurants, Public Relations, and Daily Deals all have an industry CTRs below 2 percent. Add eroding open rates to the mix, and we quickly see why we need to revamp our email prac ...Read the full article