An In-Depth Look At Second-Party Data For Digital Marketers

As compared to first- or third-party data, second-party data is something you don’t hear about often. Because it’s so rare, you’ll hear conflicting definitions — so, rather than defining it, perhaps the best thing to do is to describe it. What Is Second-Party Data? You can think of second-party data as data that users aren’t giving you directly, but that you’re obtaining thro ...Read the full article