An In-Depth Look At Second-Party Data: Its Uses In Search And Beyond

Over on Marketing Land, I’ve been writing a series about the different kinds of data available to marketers and how each can be utilized. This month, I’m taking a look at second-party data. Second-party data is a complex beast. It’s ill-defined, and there are actually more privacy implications than with any other data source. Paid search is a prime example of this type of data.Read the full article