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forbes.com - 20 readers - By Nora Aufreiter, Julien Boudet and Vivian Weng Is email dead? Lately, it feels like the marketing world has fallen out of love with email. McKinsey’s iConsumer survey reported a 20% decline in email usage between 2008-2012, as the medium surrendered ground to social networks, IM, and mobile messaging apps. However, while [...]
mashable.com - 17 readers - Content marketing was a top priority for businesses in 2011, and it is going to remain so in 2012. That's according to a study conducted by the Content Marketing Institute, a ma...