Fashion Brand Targets Digital Savvy Shoppers With Street View-Powered Mobile App

by Steve Hall
To bring its fashions to a broader, younger and more inclusive audience during the very exclusive Shanghai Fashion Week, youth urban fashion brand Me & City, working with Fred & Farid Shanghai, launched a campaign it called #FashionStreetView. The brand and agency worked with China’s Tencent Maps to create a a customized, street-view-powered mobile app that highlight ...Read the full article