Should You Bid On Brand Terms? Bing Ads Releases Studies On Retail And Travel Brands

by Ginny Marvin
Bing ads has released more research on the much-debated topic of whether advertisers should bid on their brand terms in paid search. Following up on a study published last year, the new studies focus on the retail and travel verticals specifically. The team analyzed 3 million desktop impressions on results pages for retail brand terms and 400,000 desktop impressions on trave ...Read the full article