Survey: Video Ad “Viewability” Doesn’t Ensure Brand Or Product Recognition

by Ginny Marvin
A recent survey shows that just 25 percent of people were able to identify the brand or product being advertised in online video ads within the first one to two seconds, which is the Media Rating Council standard for an online video ad impression to qualify as viewable. To be precise, just 50 percent of the pixels must be in view for at least two seconds for a video ad impre ...Read the full article