The Retargeting Myth – How Remarketing Could be Sabotaging Your Sales and Conversion Rates

by Sherice Jacob
Retargeting. To hear some marketers tell it, it’s the ultimate boomerang promotional effect: You leave my site without buying. I display ads on the sites you do visit, to encourage you to come back. These ads could be anything from special coupons to the item you left in your cart (or the last product you viewed) with a gentle “hey! You forgot this!” note.Read the full article