The Ultimate Content Strategist Playbook No. 5: Measuring and Optimizing Your Content Marketing

I read about two things obsessively: basketball and content marketing. So when I explain how metrics should be used in content marketing, I often wind up talking about the Miami Heat and their data-crazy young coach, Erik Spoelstra. There’s a good chance you already know about LeBron James. But without Spoelstra, the Heat may have never won anything.Read the full article