A CMO’s View: Cole Haan CMO Says Domain Strategy Should Focus On Engagement & Honesty

by Amy Gesenhues
After leading marketing efforts for Converse, and then serving as an adviser for brands like IBM, Jockey International and Keds, David Maddocks was appointed CMO and general manager of business development at Cole Haan in 2013. While Maddocks oversees all facets of Cole Haan’s marketing and brand strategy, as well as store-design, creative collaborations and licensing, it’s ...Read the full article