Conference Notebook: As Brands Warm to Mobile, Conversations Turn to Cross-Device

by David Hirschman
It seems that just about every year for a while now has been declared “the year of mobile” by one pundit or another — as though there is a specific tipping point to be reached where mobile would finally take the prime place in brands’ marketing budgets. The idea assumes that mobile (with its implicit ability to identify and locate users) will eventually become the dominant med ...Read the full article