How to Track the Effectiveness of Marketing Campaigns

by Zach Bulygo
Last week we discussed how viewing traffic sources and funneling more high-converting traffic to your site can improve your overall conversions. In this post, we’ll walk through how you can track the effectiveness of your marketing campaigns with the KISSmetrics Funnel Report. Marketing Campaigns in the Modern World Today’s online marketers have dozens of campaigns running at any given time.Read the full article