KLM’s Social Efforts Generated €25 Million in 2014 — A Look Inside The Strategy

by Justin Lafferty
One of the biggest demerits against social marketing has been that it’s tough to prove direct return on investment. Don’t tell that to Gert Wim ter Haar, the social media hub manager at Dutch airline KLM. His company’s social team turns irate passengers into happy brand ambassadors — generating an extra 25 million Euro last year for the company.Read the full article