Purina turns pet research into content with ‘Puppyhood’

by Shareen Pathak
Got a new pooch? Join the Puppyhood. That’s the new call to action for pet food company Purina, which has launched a website that combines a sales pitch with a servicey content play. Because even dog food companies are publishers now. Created for the Purina Puppy Chow brand, The Puppyhood is a new, magazine-like website that aims to be, according to the company, the “ultimate ...Read the full article