Store Visits And Offline Spending Data Will Drive Massive Mobile Ad Growth

by Greg Sterling
Lack of clear ROI has held many advertisers back from investing more in mobile. That’s all about to change as increasing amounts of data about store visits and offline sales become available. As it does marketers come to recognize the greater value of mobile vs. PC users. Mobile users (especially mobile searchers) are closer to purchase decisions and often have immediate needs and desires.Read the full article