Unlike Marketing Messages, Stories Are Messy

Perfection is one of the largest traps that business communicators fall into when turning messages into stories. The key is to identify the trap before stepping into it… “What do you mean, you fixed it?” I asked. His reply floored me. “I centered the flag.” I looked at the photograph again, feeling as if I were playing an odd version of Where’s Waldo. Then I saw it.Read the full article