Similarities and differences of marketing technologists

by Scott Brinker
At the inaugural MarTech Conference last year, Sheldon Monteiro, the global CTO of SapientNitro, led a research study of the attendees — as well as readers of this blog — to profile the charateristics of marketing technologists as an emerging profession. The results were fascinating, revealing incredible depth and diversity of the backgrounds and skill sets under the “marketi ...Read the full article