The Evolving Role of the Marketing Technologist: Best Practices for Blending Marketing Art and Science- June 9 Webcast

The pressure is on today’s digital marketers, as responsibility for investing in the right software to more effectively manage customer data shifts to the marketing organization. It’s not enough anymore to be creative; you need to combine the art of marketing with the science of technology to automate marketing campaigns and achieve business goals. But it’s easier said than done.Read the full article