The Marketer’s Guide to Licensed and Syndicated Content

by Shane Snow
In 1884, a 27-year-old kid named Samuel Sidney McClure launched a startup that would define the media industry for 130 years. Previously the co-founder of his student newspaper at Knox College, young McClure had moved to New York City to make his way as a newsman. At the time, the burgeoning—and unregulated—advertising industry was beginning to make newspapers around the world more sensational.Read the full article