To Combat Childhood Obesity, Mobile Music Site Plays New Artists Only When Device Senses Movement

by Steve Hall
Here’s another salvo in the never-ending war against childhood obesity, and this one uses the power of technology and the motivational value of music. Working with the Run With Heart Foundation, Saatchi & Saatchi Poland has developed a mobile site called Moving Tracks. The mobile site, fueled by a partnership with Warner Music, Universal and Sony, serves up exclusive, u ...Read the full article

Moving Tracks

Agency: Saatchi & Saatchi / Interactive Solutions
Client: Run With Heart Foundation