13 Things That Make Millennials A Digital-First Audience

by Paul Herdtner
Advertisers knew it was coming: a day when the kids of the ’90s became the coveted U.S. demographic. What they couldn’t possibly know were the unique challenges brands would encounter in marketing to Millennials: from declining TV viewing, to a general skepticism of advertising to a proliferation of social media platforms, those 20- and 30-somethings are far from an easy marketing target.Read the full article