EBay’s New Promoted Listings Ads: Sellers Pay Only When Users Buy

by Ginny Marvin
On Monday, eBay announced the launch of Promoted Listings. EBay Store sellers can promote their products within related search results. Rather than being priced on a cost-per-click basis, sellers will only pay for Promoted Listings when users make a purchase from their eBay store after clicking on an ad. Seller set bids ad a percentage of the final purchase price, ranging from 1 to 20 percent.Read the full article