Next #SEJThinkTank Webinar: Why Nostagia in Marketing Works

by Danielle Antosz
Have you ever wondered why some styles just won’t stay dead? (We’re looking at you, JNCOs.) Or, are you in love with the Snickers’ Super Bowl ad featuring the Brady Bunch? Why do characters and styles from our childhood and teen years entice such strong feelings in us? It turns out, nostalgia is an extremely effective marketing technique.Read the full article