Why Local Search Is the Key to Groupon’s Turnaround

by Steven Jacobs
At Groupon, a future beyond daily deals may rest on the company’s ability to make sense of a technology that preceded it: search. As executives look to wean the company off an increasingly challenging email marketing strategy and reposition it as a marketplace that shoppers chose to visit, the Chicago-based company has invested considerably in building the infrastructure to co ...Read the full article