A 10-minute guide to LPO testing

We’ve all heard that A/B testing is the foundation of good landing page optimization, but what does that really mean? How long should you test? What should you test? How can you set up a test to ensure you learn something from it? I’m glad you asked! Let’s dive in. Before you begin, remember… A test is not worth running if you don’t have a concrete Hypothesis.Read the full article