Atlas Issues White Paper on ‘People-Based Marketing’

by David Cohen
People-based marketing has been the mantra since Facebook relaunched its Atlas ad platform last September. Atlas released a new white paper this week, \"Behind the Buzz: People-Based Marketing Defined,\" and head of marketing Jennifer Kattula said in a blog post introducing the white paper: If you’re reading this right now, it’s safe to say you’re probably already familiar wi ...Read the full article