Do People Trump Content in Marketing?

by Eric Wittlake
By Eric Wittlake, {grow} Contributing Columnist The world is digital. We find, research, and buy online. But when it comes to big decisions, we still lean on real people, even if that leaning is often digital. At the Sirius Decisions conference earlier this month, Sirius introduced new research based on responses from more than 1,000 B2B executives recently involved in signi ...Read the full article