Dollar Shave Club Wants to Keep You Reading on the Toilet

by Tessa Wegert
It’s been just shy of three years since personal grooming startup Dollar Shave Club introduced its service with a viral video that generated 12,000 orders in two days. A forerunner to naughty ads like Kmart’s “Ship My Pants” and Spirit Airlines’ $69 fare promotion, Dollar Shave Club’s “Our Blades are F***ing Great” has been called everything from cheeky to sophomoric.Read the full article