How Much Do Facebook Fans Still Matter?

by Jon Loomer
I know there’s a growing sentiment that Facebook fans no longer matter. This claim tends to be shouted loudest by those who also claim that organic reach is dead (it’s not). While I’ve long supported the notion that fans still matter — and matter a lot — my opinion is starting to change, at least when it comes to Facebook ad targeting. Note, however, that there is a huge caveat here.Read the full article