Multi-Channel Turns Multi-Generational

by Liane Dietrich
It’s news to no one that mobile devices are playing a growing role in the way consumers interact with advertisers. But it’s not just about a consumer seeing a mobile video ad before she watches David Letterman get an unexpected visit from “the late Harry Caray” (Will Ferrell, of course); or reading a native ad during her commute about the H&M dress debuted at the Met Gala ...Read the full article