Six Practical Tips for an Integrated Content Strategy

The only expression more irritating than "we need it yesterday" is "ready, fire—aim!" In my experience, nothing good ever came from rushing. In content marketing, if you pull the trigger before you've taken aim at your target, you'll most likely shoot yourself in the foot. As content marketing's share of budget increases, so does the importance of having a sound strategy for how to employ it.Read the full article