Snapchat CEO Wants To Make It Easier For “Brands To Be Brands,” May Offer Self-Serve Ads

by Martin Beck
Snapchat CEO Evan Spiegel is no fan of brands. At least not on Snapchat. He gets frustrated when he sees businesses pretending to be human on the popular messaging app. He doesn’t follow them. “Philosophically, it is important that Snapchat is [a platform] built for people and not for brands,” said Spiegel, during an interview Tuesday on stage at the Code Conference in Ranch ...Read the full article