The hidden cost of bespoke: Avoid customising your website if you want your business to remain nimble

“Custom” gives us a competitive edge. It’s essential for getting ahead, yet it often ends up holding us back. Over the years of working with web businesses (including a few of my own), I’ve seen businesses that have become almost crippled by historical decisions to go “custom”. Here are a few example scenarios where “custom” can really cost.Read the full article