Using Emojis in Ad Text Boosts CTR!

by Larry Kim
Emojis have become ubiquitous in text messages, private online messaging, and even blog posts and other written communications. But did you ever think Google would allow them in AdWords ads? We recently discovered that AdWords is, in fact, allowing emojis in some ads. Our data scientist Mark Irvine ran some tests this week using (willing) client accounts and we have some earl ...Read the full article