Video Production: When Less Content Brings More Value

For promotional films, the old proverb ‘less is more’ couldn’t be truer. While being an over-used cliché, there’s occasions when a state of the art, all singing all dancing video is not necessary when trying to tell your story. Sometimes it’s best to keep it simple. Here’s an example of how a thirty second advert tells a short but effective story about how Timberland recycle o ...Read the full article