What is a sale for? (48 hours)

by Seth Godin
When things go on sale, (while supplies last, our annual savings event, end-of-season markdowns) it is a combination of scarcity and abundance. Abundance because there's more here for the person who takes action. More variety, more for your money. And scarcity, because sales never last forever. We can get a lot of mileage out of telling ourselves and our friends that we bought it on sale.Read the full article