A tale of two ad products: YouTube’s shoppable ads vs. Google’s click-to-buy button

As the number of Google’s desktop searches declines, the engine has turned its sights on mobile. This month, Google rolled out two new mobile ad products to facilitate faster m-commerce sales: click-to-buy buttons in search and shoppable ads on YouTube videos. The differences between the two products are subtle but significant: The click-to-buy buttons are designed to drive sa ...Read the full article