All About That Brand, No Trouble

by Stoney Degeyter
If I were to run a poll asking, “What’s more important, branding or keywords?” how would you vote? Keywords get people to the site, but building brand recognition helps sell your products or services. It’s not quite a pure traffic vs. sales scenario, but it’s pretty close. No traffic equals no sales. But traffic without sufficient brand/authority building equals no sales as well.Read the full article