Are You Maximizing Your Revenue? Impression Share Reporting in Excel

by Jacob Brown
Lost Impression Share Due to Rank – The estimated percentage of impressions on the Search Network that your ads didn’t receive due to poor ad rank. This seems to be a very important metric. Especially when talking about the top performing keywords in your account. So, why is it so underutilized? A lot of the paid search community has appeared to put all their eggs in the ...Read the full article