[CASE STUDY] How Allen Edmonds Boosted Email Click-Throughs by 300%

The almighty click is an important indicator of whether your email marketing campaign is working. In fact, marketers consider click-throughs the number one indicator of success – even above conversions. But the same study showed that low click-throughs in email campaigns are also the leading challenge for most marketers. Customers are flooded by email campaigns competing for their attention.Read the full article