Google Announces Major Ads Push To Court App Developers

by Ginny Marvin
In a sign of the heated competition for the billions developers now devote to app install and engagement ads, Google will make app advertising a key focus of the opening keynote during its annual I/O developer conference, Thursday. Getting down to brass tacks about the ways in which the company is going to vie for developer loyalty with Facebook, Twitter, and even Pinterest a ...Read the full article