Google’s New Universal App Campaigns Push App Promotions Across Search, YouTube, AdMob, Display

by Ginny Marvin
Google will unveil a new campaign type designed specifically for app marketers at Google I/O, the company’s annual developer conference, which kicks off Thursday. Dubbed Universal App Campaigns because the ads automatically reach across Google Search, mobile app network AdMob, sites in the Mobile Display Network and YouTube on iOS and Android devices and the Google Play store on Android.Read the full article