Measuring and Driving Social Media Success with Aetna’s Lauren Vargas

by Eric Enge
Interview with Aetna’s Lauren Vargas Eric Enge and Mark Traphagen of Stone Temple Consulting recently chatted with Lauren Vargas about how she measures and drives social media success at Fortune 50 insurance provider Aetna. Lauren is Head of Social Media and Community for Aetna. Learn more about Lauren Eric Enge: How do you measure in social media? Lauren Vargas: Social media ...Read the full article