What’s Your “Fortune?" How to Master A Brand Story Like Bernadette Jiwa

The best fortune cookie I’ve ever gotten read, “The best way to stay healthy is to eat more Chinese food.” No seriously. That happened. I still have it at home. In her book, The Fortune Cookie Principle, best-selling author and marketer, Bernadette Jiwa, argues that the only reason people want fortune cookies is precisely for insightful (or in this case, memorable) “fortunes” like mine. “...Read the full article