Why Ambitious Content Is the Only Content That Matters

This is a story about risk and reward. It’s also a story about pumpkins. Let me start from the beginning. Last fall, I found myself in an editorial meeting at the office of a large brand. The company was relatively new to publishing, and its family-focused finance content had performed respectably so far, but the employees were still a long way from reaching the goals they’d set months before.Read the full article