Why These Email Marketing Tactics Are Important For The Presidential Campaigns (And Your Email Campaigns, Too)

by Tom Sather
The star of the 2012 presidential campaign and election wasn’t Barack Obama, but rather his email marketing strategy, which purportedly raked in more than $500 million in online donations alone. Obama’s email team accomplished this amazing feat by following some basic email marketing principles. In my first post in a four-part series detailing how the presidential hopefuls a ...Read the full article