Why We Still Search for ‘Starbucks’ on Google Maps

Why We Still Search for ‘Starbucks’ on Google Maps May 28, 2015 by Vikas Gupta Leave a Comment Filed Under: Commentary Access to information has curbed the value of brands, but they still matter, often as a proxy search. To wit: I travel often, and I typically end up searching for “Starbucks” when I’m looking for a place where I can get coffee and a snack, work for a few ho ...Read the full article