5 Research-Based Findings Show Content Marketing Beats Native Advertising

by Kelsey Libert
Based on HubSpot’s “State of Inbound 2014–2015” report, the companies with the highest ROI focus on blogging, organic search, and content amplification. As the need for these three revenue-generating tactics has grown, Google Trends shows interest in content marketing and native advertising mirrors the growth of interest in these areas.Read the full article